At present, there are billions of smartphones all over the world. And with the handiness of click to call, businesses are receiving more customer-initiated phone calls as a result of their mobile marketing pursuits. But how in particular does it work and what are its most valuable benefits?Increased Valuable Leads
Pay per call is the most efficient technique in terms of attracting a mobile market. Instead of bringing mobile customers to a website and web form, they can just tap button to communicate directly with your business.
Actively driving phone calls means you’ll not only get a hold of more of your mobile audience, but you’ll benefit as well from linking up with your best leads real-time. Based on a research study, phone calls conversion rates range from 30% to 50%, as opposed to only 1% to 2% for clicks.Lead Quality Control and Fraud Prevention
When you add phone calls to your marketing mix, you’ll soon observe an improvement in lead quality for two key reasons:Adding phone calls to your marketing mix will soon lead to a rise in lead quality for two primary reasons:Introducing phone calls to your marketing mix will fast results in an increase in lead quality for two major reasons: First, as previously said, phone calls are immediately higher in quality compared to digital leads, considering that callers have higher buyer intent. They are also likely to purchase more regularly, and spend bigger as they have the advantage of custom assistance from a sales team that can provide answers and solutions.
Moreover, calls have 100% contact rates, as opposed to possibly old or recycled digital leads. Second, pay per call comes with quality controls you can use anytime, ensuring that you only receive the calls you want. You can easily set up quality criteria and filters to ensure that no resources will be wasted on junk calls.Higher ROI
With pay per call, you will be able to capture new leads and customers, and you will notice a higher return on your media investments. Fundamentally, you’re profiting from a totally new traffic stream, and when you add lead volume, and maintain and even enhance the quality, a greater ROI is a guaranteed result.
Full Control and Visibility
In digital marketing, you’re always getting insights and applying them in online conversions and the process that leads to a sale. Pay per call gives you the same visibility, with insights that are impossible to get from digital transactions.
These insights and tools will make it easier for you to optimize for certain campaigns and your general strategy. You will know where your budget should be spent so you get the most return, and how your campaigns, messaging and customer experience can all be improved.
Smartphones aren’t likely to disappear anytime soon, so go ahead and start taking advantage of that call traffic. Pay per call, lets you take in more valuable leads, define lead quality, increase ROI, and get access to crucial conversion data.